Who is the Mother and Father in CRM Projects?

Who is the Mother and Father in CRM Projects?

The success of a CRM project depends on the cooperation between IT and business units. So, who is the mother and who is the father in this cooperation?

In this video, we will use the metaphor of mother and father in CRM projects to help you better understand the roles of IT and business units.

IT unit: It is like the mother who creates the technical infrastructure of the project, ensures its security and maintenance, in short, provides all the conditions necessary for the child to survive.

Business units: It is like the father who comes up with the idea of the project, determines its goals and constantly strives for the success of the project, in other words, is the role model of the child.

In an ideal CRM project, both parties complement each other and ensure the success of the project.
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By watching this video:

You will better understand the roles in CRM projects,
See the importance of cooperation between IT and business units,
Learn what you need to pay attention to for a successful CRM project.

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